About Us

Byron Walker, Founder & CEO Byron Walker
CEO, Founder

Survival Frog is the largest and most trusted source for survival and preparedness products online. The Survival Frog idea was born in 2009 when Founder and CEO Byron Walker started selling info-product books online. What started as Peak 10 Publishing grew and had nearly 1 million customers of its books, CDs and DVDs. Survival Frog now distributes physical survival and outdoor gear throughout the US and Canada, and our company has evolved into the industry leader in preparedness products and survival gear sold online.

From beginners to experts, we cater to all types of people and organizations. Our mission is to educate those who are ready to protect their families and to provide them with the most advanced survival gear at affordable prices. We believe it is everyone’s responsibility to prepare for potential threats with at least a 72-hour supply of the essentials.

Our motto is Preparing Made Easy, and we work hard to give you an amazing buying experience every time you visit SurvivalFrog.com or call us. Preparing Made Easy isn’t just a slogan – it’s our belief that preparing doesn’t have to be complicated or difficult. PREPARE. SURVIVE. LIVE.

Survival Frog has 9 employees and ships everything directly from the US. With an in-house customer support team and a drive to create an amazing buying experience for every customer, Survival Frog is the preferred online store for tens of thousands of preppers and outdoor camping enthusiasts.

At Survival Frog, our vision touches and influences everything we do. 


Survival Frog’s vision is to provide “An Amazing Buying Experience” for our customers on a grand scale. The Amazing Buying Experience touches every department -- how we do our marketing, the sales pages, unique offers, the ordering process, accounting, product fulfillment, and providing great customer support. Everyone has an important role in our vision. As the company grows, we hold true to keeping Survival Frog a great place to work. Everyone here is encouraged to learn and grow professionally and personally.

Survival Frog believes in customer and community service. Since 2012, we have donated and supported causes we and our community believes in. In the past several years alone, we have contributed over $10,000 in monetary and product donations to groups such as the Make-A-Wish Foundation, TheKitchen.com, Toys for Tots, the Elk Institute, and Girl Scouts. Over $6,300 has been donated to the Wounded Warrior Project. Survival Frog proudly supports Operation Save Our Soldiers & Peak 7 Adventures as well. 

We also support and encourage our employees to contribute to their favorite charitable organizations by offering a matching program for their donations. We will match 100% of any charitable donation made by one of our employees to the organization of their choice. That’s how much we believe in our employees and in supporting our community.

Contact Us!
800-PREPPER (800-773-7737)

We are hiring! Our Company is a learning and growing environment always looking for new top talent. We run our company on EOS! 

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