Located in Denver, Colorado Survival Frog is a small business living in the big world of Amazon. Everyone at Survival Frog is dedicated and passionate (borderline obsessed) with creating an amazing buying experience for our customers. We carry the largest selection of survival food and hundreds of cool outdoor and preparedness products - shipped directly from our warehouse in Denver.
Survival Frog is one of the largest and most trusted source for survival and preparedness products online. The Survival Frog idea was born in 2009 when Founder and CEO Byron Walker started selling info-product books online. What started as Peak 10 Publishing grew and had nearly 1 million customers of its books, CDs and DVDs. Survival Frog now distributes physical survival and outdoor gear throughout the US and Canada, and has evolved into the industry leader in preparedness products and survival gear sold online.
From beginners to experts, we cater to all types of people and organizations. Our mission is to educate those who are ready to protect their families and to provide them with the most advanced survival gear at affordable prices. We believe it is everyone’s responsibility to prepare for potential threats with at least a 72-hour supply of the essentials.
Our motto is Preparing Made Easy®, and we work hard to give you an amazing buying experience every time you visit SurvivalFrog.com. Preparing Made Easy isn’t just a slogan – it’s our belief that preparing doesn’t have to be complicated or difficult. PREPARE. SURVIVE. LIVE.
History of Company:
2009 - Starting as a publishing company selling DIY guides on how to build solar panels and wind turbines, then focusing on survival guides.
2012 - Almost 1 million copies of “Sold Out After Crisis - 37 things sold out after a crisis” sold and distributed worldwide.
2014 - Survival gear sales started with just 3 products shipped from our 25th floor high-rise office space.
2016 - Opening of the 12,000 SF office and warehouse, distribution throughout USA and Canada.
2018 - Survival market downturn, streamlined operations (see book below).
2020 - Over 400 products including Frog & CO gear (company brand).
Founder & CEO - Byron Walker
Byron lives in Denver, Colorado where he enjoys the great outdoors (camping, kayak, skiing, biking, etc). In addition to actively running Survival Frog, Byron is also a best-selling author and does limited consulting for other business owners. Byron has been active on various Boards including; Entrepreneurs Organization Colorado, Make A Wish Colorado and Colorado University Leeds Business School. If you’d like to contact Byron directly you can reach him on LinkedIn.
About book: this is not a survival or preparedness book – this is a business book. Written by Byron after Survival Frog lost 70% of its sales in 2018. This book includes the Survival Frog turnaround story as well as strategies for any small business owner to do the same (DIY business turnaround).
Survival Frog believes in customer and community service. Since 2012, we have donated and supported causes we and our community believes in. In the past several years alone, we have contributed over $10,000 in monetary and product donations to groups such as the Make-A-Wish Foundation, TheKitchen.com, Toys for Tots, the Elk Institute, and Girl Scouts. Over $6,300 has been donated to the Wounded Warrior Project. Survival Frog proudly supports Operation Save Our Soldiers & Peak 7 Adventures as well.
We are always looking for smart, passionate people to join our team. If you thrive in a “Learning & Growing” work environment, live in the Denver area and are really good at what you do, then contact us! We provide insurance, benefits, and profit sharing bonuses.